Bethesda, MD (March 1, 2017) — Digestive Disease Week® (DDW) is pleased to announce that our newly redesigned website, www.ddw.org, won an honorable mention award from AVA Digital, an international competition that recognizes outstanding work by creative professionals.
DDW restructured the website to improve attendees’ experiences, by learning how attendees use the meeting website, and how it could better structured to meet their needs. As a result, several major changes were implemented:
- Mobile-First: In the past year alone, mobile traffic on org has grown more than 60 percent. The new site is completely mobile friendly which better allows attendees to access DDW on-the-go.
- New Sitemap: Exercises helped DDW learn how attendees expect to find content on the website grouped and labeled. Main navigation boasts six top headers — two more than the old website — and related subpages that fall into each category.
- Easier Navigation: When visitors scroll on any page, the top navigation bar follows, making it easier for attendees to navigate the DDW website, saving time in finding information.
- Streamlined Pages: New combined content, photos and videos create a seamless web experience.
AVA Digital Awards recognize concept, direction, design and production of media that is part of the evolution of digital communication and is administered and judged by the Association of Marketing and Communication Professionals
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Digestive Disease Week® (DDW) is the largest international gathering of physicians, researchers and academics in the fields of gastroenterology, hepatology, endoscopy and gastrointestinal surgery. Jointly sponsored by the American Association for the Study of Liver Diseases (AASLD), the American Gastroenterological Association (AGA) Institute, the American Society for Gastrointestinal Endoscopy (ASGE) and the Society for Surgery of the Alimentary Tract (SSAT), DDW take place May 6-9, 2017, at McCormick Place, Chicago, IL. The meeting showcases more than 5,000 abstracts and hundreds of lectures on the latest advances in GI research, medicine and technology. More information can be found at www.ddw.org.
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